# Goldback > Earn 2–12% cashback in 99.99% pure 24K digital gold at Amazon, Flipkart and 500+ top brands. Wealth back, not cashback — your rewards appreciate with gold instead of expiring like points. Goldback is a B2B2C gold rewards platform operated by Travolier Pay India Pvt Ltd. Consumers shop through partner brands and receive real 24K gold (vaulted by Augmont) credited to a secure eGold wallet. Merchants and publishers can integrate Goldback as a white-label loyalty program. Users can send, receive, gift, or redeem eGold for cash, physical gold, or partner gift cards. ## Pages - [Home](/): What Goldback is and how shopping earns you real 24K gold. - [How it works](/how-it-works): Step-by-step explanation of earning, storing, and redeeming eGold. - [Why gold](/why-gold): Comparison of cashback in cash vs. cashback in gold. - [Digital gold](/digital-gold): How 99.99% pure 24K eGold is sourced, vaulted, and audited. - [Products](/products): Live cashback deals across categories and partner brands. - [Brands](/brands): The 500+ partner merchants where you can earn Goldback. - [Travel](/travel): Earn eGold on flights, hotels, and experiences. - [Compare](/compare): Goldback vs. traditional cashback and loyalty programs. - [Blog](/blog): Guides on digital gold, savings, and shopping strategies. - [FAQ](/faq): Common questions about earning, vault security, and B2B eGoldPass. - [About](/about): Company background, mission, and the team behind Goldback. - [For business](/for-business): White-label gold rewards API and merchant loyalty solutions. - [Influencer](/influencer): Publisher and creator partnership program. - [Referrals](/referrals): Refer-a-friend program with bonus gold for both sides. - [Contact](/contact): Support and partnership contact details. ## Optional - [Price alerts](/price-alerts): Get notified when gold prices hit your target.